Gol - The Rise and Fall - Part II
- Peter Berlin
- Jun 2
- 1 min read
Gol Linhas Aéreas was the first successful Latin American low cost carrier. They were born in Brazil in 2001 and grew like a weed - capturing a third of the domestic market by 2005. And they did so profitably - in 2006, they were the most profitable airline in the WORLD. Fast forward two decades, and they're now bankrupt. So what happened?
In this video - the second part in the series - we explore the various factors that crippled Gol's financial situation over a period of about 15 years from 2009 to 2024.
Comentários